As an expert motorcycle fundraiser, you must have a way to precisely measure the progress and shortcomings of every single fundraising campaign your company does to know where to improve in your next motorcycle fundraising event. KPI (Key Performance Indicators) is an essential factor in doing this. We’ll discuss five important KPIs you can track in your motorcycle fundraising campaign.

Cost Per Dollar Raised (CPDR)

Cost Per Dollar Raised (CPDR) is the most commonly tracked KPI metric in fundraising events. CPDR is simply the ratio of the expenses and revenue of the given motorcycle fundraising event. CPDR offers answers to questions such as, did we lose money, gain money, or gain the same amount as the previous event? It is essential to know motorcycle fundraising campaigns to determine how well certain circumstances work. You can also measure how well your overall annual motorcycle fundraising events went.

Conversion Rate

Conversion rate is one of the most predetermined methods in assessing how successful a given request will be. Conversion rate tells motorcycle fundraisers how successful their campaign was at convincing people to finish an action, such as attending an event or donating to an event. It would be best to define your goal before calculating your conversion rate. After determining your plan, divide the number of people who completed the target by the number suitable to meet the target, then multiply the outcome by 100. By measuring conversion rates, you can help your motorcycle fundraising organization better understand the success of your campaigning methods.

Motorcycle Fundraising ROI (Return Of Investment)

Motorcycle fundraising ROI is another important KPI to measure. This KPI metric tells you your motorcycle fundraising pursuit’s failure or success rate, just like the CPDR. The only thing different between them is their calculations. You can calculate the fundraising ROI by finding the revenue ratio to that of expenses, unlike CPDR. The resulting outcome tells you how much you have earned per dollar spent. CPDR and Fundraising ROI provide the same information; why will one now be preferred over the other? The CPDR is preferred when fundraising organizations’ primary focus is cost-cutting. In contrast, the company chooses the fundraising ROI if they are strategically planning for future motorcycle fundraising efforts.

Gifts Secured

Gifts secured is the number of gifts the motorcycle organization receives over a given period. Tracking your gifts secured over a specific time is known as “donation growth.” You do not need any mathematical calculations to determine your gifts secured. But you can be more specific about the type of gift you receive by specifying and grouping these gifts. For example, you can separate the gifts secured into groups such as planned giving, major giving, small gifts, mid-level gifts, monthly donations, and annual fund donations. This grouping will help you see which supporters favor you and where to do more campaigns.

Pledge fulfillment percentage (PFP)

Pledges are monetary funds promised to be credited to your motorcycle fundraising organization over a certain period. You can track this KPI to note the number of your donors following through with their pledged funds. To calculate your PFP, divide the total pledges fulfilled by the total pledges promised and multiply the outcome by 100 to give your answer in percentage form. You need to keep track of these funds to avoid complications for your accounting team.