While several groups often rely heavily on the government and private individuals for funding their ideals, it’s essential to integrate fundraising strategies and approaches into their revenue streams. As a motorcycle enthusiast, understanding the various approaches for motorcycle fundraising can help decide which approach is best suited for your group. This article discusses some of the approaches for motorcycle fundraising that can help you get donations in no time.
1. Personal Cultivation Motorcycle Fundraising Approach
Personal cultivation fundraising typically involves a motorcyclist or a small group of motorcyclists developing ideas and strategies to get donations from an individual who has the propensity and capacity to donate large amounts of money or several accessories for the progress of a particular motorcycle fundraising rally or event. These small groups of motorcyclists often organize programs within themselves to develop skills and techniques that can help them cultivate and build relationships with individual investors. For instance, they can build this relationship with frequent calls and follow-up calls, emails and text messages, and play voicemail tags. Eventually, the investor agrees to meet with the group upon a set date and time.
The personal cultivation method for motorcycle fundraising is an effective and rewarding technique to get a few thousand for donations since it’s often aimed at individual investors and not an organization or a group. The motorcyclist’s group is usually made up of the executive director (in charge of the entire operation), board members (regular volunteers and contributors), and a major gifts officer (in charge of the entire donations and charity). Individuals looking to organize a small rally or event without requiring large funds can easily opt for this approach.
2. Mass-Market Motorcycle Fundraising Approach
The mass-market fundraising approach typically involves any activity that aims to reach out to a large number of people or an organization simultaneously. It’s often done through methods and tools such as organizing large-scale programs, traditional direct mail, and several technological media.
Groups of motorcyclists usually adopt mass-market fundraising to acquire large capital to set up a large rally or event for several bikers and other individuals who wish to participate or volunteer. Since the mass-market approach uses several methods to get donations from investors, we’ll discuss a few of those methods that work best.
- Direct Mail
Direct mail is the oldest mass-market approach to fundraising, making it simple to execute. It typically involves preparing an appeal letter or a package, then sending it to the intended organization’s database. You can consider some of the following when utilizing this approach:
- Specify the letter via joint capability, so each group or organization is addressed personally
- Divide the letter into segments, so each group or organization receives a different asked amount.
- Utilize a first-class or a chain mail when sending the letter or package
- Write down your group address in case the letter is to be returned
- Social Media Campaigns
Presently, social media is one of the most popular mass-market motorcycle fundraising approaches. As it has opened numerous avenues for peer-to-peer campaigns and crowdfunding. This approach involves enlisting the active support of many people, especially popular individuals who are called influencers. Then, you have to develop a compelling story that will earn their sympathy and make them understand the urgent need for them to act by making a donation
- Events or Programs
Before the popularity of the internet and some other social media platforms, individuals often used events and programs to reach out to many people. So if you require a donation for your motorcycling rally, you can easily organize a concert, 5K races, or a short show. You can also host a short breakfast, lunch, or dinner for fewer groups. Events can also serve as a great opportunity to meet new individuals and potential investors.